Brand Value System
Brand core
Brand Vision
Being true to the original mind and pursuing excellence
The future is shaped by ingenuity and geniuses. For people who value product quality most, this is an important task requiring constant innovation by following user needs closely. GAC has been making high-quality automobile products with craftsmanship, maintaining a keen insight into consumer needs, and contributing to greater mobility, industry progress and social development through innovation and lean production.
In the future, GAC will keep developing higher-quality automobile products and customized mobility solutions based on user needs to create better mobility experiences.
Brand Positioning
Mobility value creator
We will make high-quality automobile products with our longstanding craftsmanship, discover new opportunities quickly with a keen insight into consumers and markets, and contribute to greater mobility, industry progress and social development.
Brand Proposition
We create value for our consumers, employees,
partners and investors, the industry and the general public ingeniously
and wholeheartedly.
We create value for our consumers, employees, partners and investors, the industry and the general public ingeniously and wholeheartedly.
Brand Slogan
Crafted by the Driven
Insisting on the brand slogan “Crafted by the Driven”, GAC Group has constantly upheld the unremitting pursuit of superexcellent quality for many years and makes every effort to provide customers with excellent automobile products and services. With grand layout and far-reaching ambition, GAC Group remains true to its original aspiration and continues to provide consumers, clients and the entire industry with more innovative value.